The public postal operator Correos wants to take advantage of its network in small municipalities to promote new services
Eduardo Lopez Alonso 31.01.2021 | 08:36. Source: The Opinion of Murcia
Post Office in the rural world.
The postman in Spain continues to be a symbol of connection between the rural world and the center of economic activity. The emptied Spain, the smaller towns or urbanizations with less population density have the Internet and teleworking as one of the keys to future development and the public entity Correos sees an opportunity for growth and wants to equip itself with multi-service offices, beyond the administrative or parcel delivery window. The public postal service, widely implemented in Spain through Correos, reaches places where the great e-commerce giants are unlikely to be able to discover business opportunities. But the public budget of Correos has been cut for this year from 180 to 128 million and the agency needs to raise its income.
To boost postal activity in rural areas, Correos is committed to Correos Market, a marketing platform for craft products with which it seeks to bring local vendors closer to any citizen and even foreign consumers. Created in 2019, the platform currently has 785 companies, which have 6,872 products for sale, according to data from this week. In the Post office they assure that "the generation of business opportunities in rural areas and the continuous improvement of their communication channels are the optimal way to fight against depopulation". The initiative is viewed favorably by the staff, although it is criticized that there is a lack of investment to adapt the vehicles to the distribution of perishable products.
Another strategy to boost and take advantage of rural infrastructure are agreements with insurers or banks. In 2019, the entity offered its offices to the financial sector to reach the municipalities where branches and ATMs are disappearing. The president of Correos, Juan Manuel Serrano, signed an agreement with Banco Santander at the end of last year to offer, as of the first quarter of this year, cash withdrawal and deposit services at 4,675 Correos citizen service points (in 2,393 offices and 2,282 rural service points). Third-party financial services offered by Correos range from contracting products to making deposits or withdrawing money. Correos maintains agreements, in addition to Santander, with Mediolanum, Evo Banco and Bancofar, but aspires to more.
Correos has 2,393 offices throughout Spain, of which 1,297 are located in rural areas and in whose spheres of influence 15 million people live. The Spanish postal giant has 53,000 employees (20% of them civil servants) of which some 5,470 are assigned to rural areas. It is estimated that they travel 320,000 kilometers daily.
The unions fear that the budget restrictions will condemn Correos to cut means and reduce delivery frequencies in rural environments, "discriminating against and abandoning the empty Spain in front of the urban Spain", they explain. In Correos they defend the global strategic commitment to the rural environment and give the Correos Market as an example and the attempt to bring products of the economic activity of the town to the city. Correos is also running to create local virtual markets. An example is the use of the postal code as a proximity virtual sales identifier. This initiative to link the postal code to a market place is a way forward.
The public postal service with Correos is insured until at least 2026. The agreement includes mailings of letters and packages of up to 20 kilos. Correos has already achieved a market share of 45% in shipments as a result of online commerce and is betting on this market from which it cannot leave rural areas out. The operator managed 196.56 million packages last year.
But the efforts of Correos to promote and improve rural business, within the framework of CSR (Corporate Social Responsibility) strategies and the assigned public service, sometimes collide with efficiency and results. For example, in Sant Cebrià de Vallalta, a town in the Maresme region with 3,385 inhabitants, the decision has been made to reorganize work in the distribution unit. There are six postmen and they use their own vehicles (20 cents per kilometer). But from March they will be assigned to other nearby towns (Canet and Calella) during their entire working day. The customer service office is only open three hours a day, too limited hours according to the city council. The clerk in charge will distribute mail four hours and another three will be in the office. It is an example of Correos' strategy of optimizing available resources and adapting the workforce to the greater workloads of other areas. It is applied throughout Spain, and especially when defining coverage in areas with low population density. And in parallel, the offices serve as a link to process permits and manage certificates, but also to buy tickets for shows, buy prepaid phone cards, pay bills or buy coupons from Once.
Post office workers recognize that postal activity has not been reduced. That there are more and more packages to distribute and that many of them are from Amazon. There is an express order from the management so that urgent packages have priority. It is not profitable for Amazon or the express mail firms to reach an empty Spain and those areas that the Post Office classifies as “special environments”.
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New offer of artisan crafts workshops at the Regional Craft Center of Murcia
The Murcia Regional Crafts Center launches a new offer of artisan crafts workshops, for the last quarter...
THE DIRECTOR GENERAL SONIA MORENO PARTICIPATES IN THE FIRST MEETING OF THE CRAFT OBSERVATORY
The general director of Consumption and Crafts, Sonia Moreno, participated last week in the meeting of the Crafts Observatory, ...
María Luisa Peaguda wins the Regional Craft Award
Minister Valle Miguélez highlights "the quality of the artisans, who combine tradition with innovation and who stand out for their ...
More than 80 artisans participate in the XXXVIII Edition of the Craft Fair of the Region of Murcia
Feramur will be held from September 22 to 25 in Lorca The artisans of the Region will be able to participate in missions ...
Programming for the month of November of the Regional Craft Center of Cartagena
The General Directorate of Consumption and Crafts, launches the new program of live demonstrations and tasting of artisan products ...
La Comunidad volverá a convocar ayudas para facilitar a los artesanos su participación en la Muestra de Navidad, que cumple 40 años
La Dirección General de Artesanía mantiene un encuentro con los profesionales del sector para dotar de mayor impulso la feria ...
Grants for innovation and digitization projects
The General Directorate of Consumption and Crafts, informs that it has been published in the BORM today, Wednesday 1 of ...
PROGRAM OF CHILDREN'S WORKSHOPS ON ARTISAN TRADES "SUMMER"
Artesanía Región de Murcia, launches a new program of summer craft workshops, aimed at children aged 5 ...
A total of 78 stands are part of the Christmas Craft Show
In addition to the booths, you can participate in workshops, product presentations and visit four exhibitions The Business Counselor, ...
THE DEADLINE IS OPEN TO REQUEST PARTICIPATION IN THE XXXVII EDITION OF THE CHRISTMAS CRAFT SHOW 2021
The deadline is open to request participation in the XXXVII edition of the Christmas Craft Show 2021 that ...
IN CRAFTS WE DO IT WITH LOVE
On Valentine's Day, #RegalaArtesanía #RegalaAmor The artisan products of the Region of Murcia are made one by one with much ...
Regional Crafts Awards Gala 2021
The Government of the Region of Murcia, delivers the Regional Crafts Awards 2021 at the Regional Center for Crafts ...
The Autonomous Community has convened the Regional Crafts Awards 2021
The Autonomous Community has convened the 2021 Regional Crafts Awards. The Ministry of Business, Employment, Universities and Spokesperson published ...
¡Feliz Día del Padre! Sorpréndelo con Artesanía
Este Día del Padre, los Centros Regionales de Artesanía de Murcia, Cartagena y Lorca le invitan a celebrar con regalos ...
La Comunidad destina 270.000 euros para impulsar la artesanía de la Región
La Consejería de Empresa publica hoy dos líneas de ayudas dirigidas a artesanos individuales y empresas, y para asociaciones artesanas ...
Abierto el plazo para presentar candidaturas al V Concurso del Pastel de Carne Artesano
El Centro Regional de Artesanía de Murcia acoge la presentación del cartel de este certamen, que persigue promocionar uno de ...
Más de 260 niños y niñas participan en los talleres de Semana Santa y Fiestas de Primavera del Centro Regional de Artesanía de Murcia
Los centros de Murcia, Cartagena y Lorca acogen variadas actividades y celebran jornadas de puertas abiertas para conmemorar los Días ...
La maestra artesana Rosa López Torres es galardonada con el premio regional de artesanía 2023
El consejero Marín destaca “la profesionalidad de los artesanos de la Región, que trabajan para mantener vivas las tradiciones, a ...
The company from Totana Pottery Project, finalist in the National Crafts Awards
Selected for a collection of lamps designed by Isaac Piñeiro, which is inspired by the geographical origins of the brand...
170 women victims of gender violence improve their work and social skills through crafts
A total of 21 workshops of different trades will be taught during October and November in craft centers and buildings ...
La Comunidad organiza talleres para acercar a los niños a la artesanía durante las vacaciones de Semana Santa y Fiestas de Primavera
El Centro Regional de Artesanía de Murcia acogerá del 25 de marzo al 6 de abril un total de 15 ...
Children's workshops at Christmas at the Murcia Regional Craft Center
From December 24, 2022 to January 5, 2023, the General Directorate of Consumption and Crafts, launches ...
The Town Hall of Fuente Álamo and the IES Arzobispo Lozano de Jumilla are awarded in the V Regional Nativity Scene Contest
The contest, organized by the General Directorate of Crafts and the Belencribs association, also rewards the Sagrado Corazón parish ...
Aid for artisans receives almost a hundred applications
In total, 56 applications have been accepted for 137 projects. The total amount of this line of subsidies is ...
V edición del PechaKucha Night Murcia
El extraordinario espacio del Centro de Artesanía de Murcia acoge el jueves 13 de junio, a partir de las 20:00 horas, la V edición ...
THE XXXV CHRISTMAS CRAFTS SHOW WILL HELP THE RESIDENTS OF THE MUNICIPALITIES AFFECTED BY THE DANA
The XXXV edition of the Christmas Craft Show, located on the Paseo Alfonso X El Sabio de Murcia, ...
The Community organizes a conference on the relationship between artisans and designers
It is promoted by the General Directorate of Consumption and Crafts and will be held on October 7 in Cartagena. Deepen ...
COMERCIO PRESENTS THE VIII EDITION OF THE 'RURALMUR AWARDS'
THE RURALMUR AWARDS GALA CANCELED DUE TO COVID19, A NEW DATE WILL BE ANNOUNCED. The General Directorate of Commerce, ...
Children's craft workshops AUGUST
The General Directorate of Consumption and Crafts has decided to relaunch a new proposal for children's craft workshops to ...
INTERVIEW WITH ANA BELÉN PAREDES “ANUKA CREACIONES”
In the following link you can see the fragment of the Oro Molio program broadcast on April 14 on 7 ...
European Crafts Days, from April 6 to 11
Crafts Region of Murcia celebrates the "European Days of Crafts" with Open Days in the Regional Centers ...
II REGIONAL MEAT PIE COMPETITION
With the II Regional Meatloaf Contest, the aim is to promote this Murcian gastronomic product, promote ...
Open Regional Craft Centers
The Regional Craft Centers of Murcia, Lorca and Cartagena open their doors to the public for the sale of products ...
The Murcia Craft Center offers Christmas workshops for the little ones
They will be held from December 27 to January 4, with activities such as sculpture, painting, basketry, binding, leather goods, puppets, creation...
The Autonomous Community of the Region of Murcia collaborates with the Belencribs International Network Association for the Organization of the Special Competition for Nativity Scenes in the Region of Murcia 2020.
The General Director of Consumption and Crafts has authorized the Collaboration of the Ministry of Business, Industry and Spokesperson with ...
CANDIDATES FOR REGIONAL HANDICRAFT AWARDS 2021
Below, you can see the projects of the candidates who opt for the 8 categories of the Regional Awards of ...
La Artesanía de la Región desfila el 2 de mayo en el marco de Murcia Pasarela Mediterránea
La artesanía en moda y complementos será protagonista el jueves 2 de mayo con un desfile especial en el Centro ...
Honey El Colmenero de Barranda, the sweetest and healthiest GastroArtesanía of the Region of Murcia
The family artisan company, with more than fifty years of life, also has the store 'La Colmena' in the ...
The new TRIMEY artisan signature can now be purchased at the Regional Craft Centers
A sustainable clothing brand focused on art and created by women, for women. Yolanda along with her partner...
Summer children's workshops at the Murcia Regional Craft Center
From June 27 to September 7, 2023, coinciding with the summer holidays, the General Directorate of Consumption ...
Bobbin lace, a tradition on the rise
More than 160 artisans have gathered today at the XIX Meeting of bobbin lacemakers of the Region, which has been held ...
The Region presents four nominations for the National Crafts Awards
These are two artisans and two other entities that have been awarded the Regional Crafts Awards 2021...
Children's workshops at Christmas
From December 27 to January 4, the General Directorate of Consumption and Crafts, launches a new offer of ...
CANDIDATES FOR REGIONAL CRAFT AWARDS 2023
Below, you can learn about the projects of the candidates competing for the 8 categories of the Regional Awards of...
Workshop "Create your own Bethlehem portal"
Next Monday, December 19, from 5:30 p.m. to 7:30 p.m. you will be able to make your own Bethlehem portal, using bark...
El Centro de Artesanía de Murcia celebra la primera edición de ARTESANÍA MARKET FEST
El jueves 18, viernes 19 y sábado 20 de abril tendrá lugar en el Centro de Artesanía de Murcia el ...
The Regional Craft Center of Cartagena hosts a sample of hand-painted fabrics by the artist Alfredo Caral
Until the end of the month, the Regional Craft Center of Cartagena hosts the exhibition 'Nature: Sediment, water and land', a ...
CERAMIC EXHIBITION “BOTI-ART” BY VERÓNICA MACCORIN
On Wednesday, March 29, 2023, at 7:00 p.m., at the Murcia Regional Craft Center, the ...
NEW OFFER OF COURSES AND WORKSHOPS OF CRAFTSMANSHIP
Crea Asociación Artesana launches a new training offer of FREE artisan courses and workshops, subsidized by the Directorate ...
The Lorca Craft Center receives the Sicted award at Fitur as the second finalist for 'Most competitive establishment of 2020'
The general director of Consumption and Crafts collected the award and highlighted "the quality, the service to tourists and ...
The artisans of the Region claim their trades live in 'La Mar de Creaciones'
Up to fifteen exhibitors could be seen at 'La Mar de Creaciones', an event that took place on the occasion of the ...
PRESENTATION OF THE HANDICRAFTS FAIR OF THE REGION OF MURCIA
Artisans of clay, wood, textiles, metal, leather, glass, forging, cosmetics and food meet at the Regional Fair in ...
The Regional Craft Centers market products with the “Región de Murcia” seal
During the month of June, the Regional Crafts Centers of Murcia, Cartagena and Lorca, have organized a simultaneous exhibition ...
The III Regional Meat Pie Contest will be held on April 18 in Murcia
Participants must be registered or in process in the Artisan Registry of the Region in the pastry trade...
OFFER OF ARTISAN TRADES COURSES MARCH 2020
The Regional Craft Center of Murcia offers the following crafts courses for the month of March. 1.”Course...
Abierto el plazo para presentar candidaturas al VI Concurso de Belenes de la Región de Murcia
El certamen cuenta con las categorías de Centros Educativos, Particulares, Ayuntamientos, Parroquias, Asociaciones y Peñas Huertanas El jurado valorará que ...
Children's workshops "Great Murcian artisans teach small artisans" during the month of July at the Murcia Regional Craft Center
During the month of July, the General Directorate of Consumption and Crafts, launches a new proposal for children's workshops for ...
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