The Minister of Business, Industry and Spokesperson highlights the need to develop new marketing formulas that complement traditional sales channels
Signing of Correos Market agreement
The Community has signed an agreement to market artisan products under the brand 'Artesanía Región de Murcia' through the 'Correos Market' platform. The agreement will allow artisans, associations and companies the possibility of marketing their products through the online sales platform throughout the Spanish territory, giving greater visibility to their products throughout Spain.
To access the Correos platform, artisans must be registered in the directory of the General Directorate of Consumption and Crafts, in which there are currently 179 self-employed workers and 142 craft companies, which represents a total of 321, which carry out a business activity through through artisan trades and who will be able to benefit from the discounts indicated in this agreement and from the possible internationalization in the distribution of the products that Correos foresees with its trading platform.
The signing of this agreement enables the creation of a Monitoring Commission, in charge of assessing and coordinating the activities included in the agreement and that will act as a mechanism for monitoring, surveillance and control of the execution of the commitments acquired by the signatories. The agreement will last for three years and may be extended for an additional year, by express agreement of the parties.
The public company Correos offers this marketing to professionals registered in the Artisan Registry of the Region of Murcia and authorized to use the brand 'Crafts from the Region of Murcia'. Artisan producers thus have a means to market products in the fields of crafts, food, beverages, fashion, health and beauty, home and those others that can be categorized according to the portal's profiles.
The councilor Ana Martínez Vidal recalled that "in this crisis situation caused by the Covid-19 pandemic, artisans have been forced to reduce their activity and are being particularly affected by the health crisis, so it is urgent to develop new formulas of commercialization that complement the traditional ones of sale to the public in samples and markets”.
Martínez Vidal insisted that "it is important to launch new channels that allow the positioning and sale of artisan products, a commitment to combine the traditional value of crafts, adapting it to the new times, and incorporating digitization one more step to make it easier for artisans can quickly access markets.
Crafts from the Region of Murcia
The Ministry of Business, Industry and Spokesperson is already working on an 'ecommerce' marketing strategy for artisan products from the Region of Murcia under the umbrella of the registered trademark 'Artesanía Región de Murcia', which differentiates and recognizes the origin of artisan products , contributing to sustainable development.
The seal of origin 'Crafts from the Region of Murcia' collects and validates the criteria for admission as a producer, which will allow the user to easily recognize the origin of the products, as well as the guarantee of their characteristics or their production process . The products identified with this brand guarantee that they have been made by hand in the Region of Murcia.
Currently, it is powered through the web https://murciaartesana.carm.es/ the online sale of craft products from the Regional Craft Centers. The signing of this agreement is intended to increase the possibilities for artisans to sell through the 'Correos Market' platform, which increases the possibilities for artisans to join electronic commerce.
Statements Counselor of Industry, Business and Spokesperson. Ana Martinez Vidal
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Next Monday, November 22 at 5:00 p.m. at the Murcia Regional Craft Center, located ...
New offer of artisan crafts workshops at the Regional Craft Center of Murcia
The Murcia Regional Crafts Center launches a new offer of artisan crafts workshops, for the last quarter...
Children's workshops "Great Murcian artisans teach small artisans" during the month of July at the Murcia Regional Craft Center
During the month of July, the General Directorate of Consumption and Crafts, launches a new proposal for children's workshops for ...
The Community opens the deadline to request aid to artisans and maintain, reactivate and promote artisan activity
The Ministry of Business announced on Saturday, June 19, in the Official Gazette of the Region of Murcia (BORM)...
NEW SCHEDULE FOR REGIONAL CRAFT CENTERS
The Regional Craft Centers adapt their schedule to the new regulations against COVID. The new schedule until...
Summer children's workshops at the Murcia Regional Craft Center
From June 27 to September 7, 2023, coinciding with the summer holidays, the General Directorate of Consumption ...
Los Centros Regionales de Artesanía incrementan más de un 19 por ciento sus ventas entre enero y mayo
Los centros de Murcia, Cartagena y Lorca también experimentaron un aumento de visitas, alcanzado las 15.031 en lo que va ...
María Luisa Peaguda wins the Regional Craft Award
Minister Valle Miguélez highlights "the quality of the artisans, who combine tradition with innovation and who stand out for their ...
Correos opens avenues for the future in the rural world
The public postal operator Correos wants to take advantage of its network in small municipalities to promote new services Eduardo López Alonso 01.31.2021 | ...
La Comunidad organiza talleres para acercar a los niños a la artesanía durante las vacaciones de Semana Santa y Fiestas de Primavera
El Centro Regional de Artesanía de Murcia acogerá del 25 de marzo al 6 de abril un total de 15 ...
“Sigue los dictados de tu corazón, Regala Artesanía” Feliz San Valentín
Los Centros Regionales de Artesanía, ubicados en Murcia, Cartagena y Lorca, se complacen en presentar una exquisita selección de productos ...
CELEBRATE FATHER'S DAY AT THE REGIONAL CRAFT CENTERS
The Regional Craft Centers of the Region of Murcia have prepared a special program to celebrate the ...
170 women victims of gender violence improve their work and social skills through crafts
A total of 21 workshops of different trades will be taught during October and November in craft centers and buildings ...
Programming for the month of November of the Regional Craft Center of Cartagena
The General Directorate of Consumption and Crafts, launches the new program of live demonstrations and tasting of artisan products ...
The Craft Centers commemorate International Women's Day with an open day and workshops
The Craft Center of Murcia celebrates a meeting with artisans from the Region on Monday to recognize their work ...
El Centro Regional de Artesanía de Murcia abre sus puertas en verano para impartir talleres artesanos
En las vacaciones estivales ofrece 12 talleres artesanos de lunes a viernes, en horario de mañana y tarde Los interesados ...
The period is open for the pastry chefs of the Region to present their candidacies to the Regional Artisan Meat Pie Contest
On March 22, the jury will choose the best meatloaf and a tasting of the Murcian product will take place...
CANDIDATES FOR REGIONAL CRAFT AWARDS 2023
Below, you can learn about the projects of the candidates competing for the 8 categories of the Regional Awards of...
Six entrepreneurs receive, by Info, recognition as Entrepreneurs of the Month
The awarded initiatives range from signage for roads to recycling through the improvement of logistics processes The Institute ...
La maestra artesana Rosa López Torres es galardonada con el premio regional de artesanía 2023
El consejero Marín destaca “la profesionalidad de los artesanos de la Región, que trabajan para mantener vivas las tradiciones, a ...
74 artisans participate in the XXXV Christmas Craft Show
It will be held at Paseo Alfonso X El Sabio from December 5 to January 5 Presentation of the ...
60 artisan products from the Region are present at the Gourmet Club of El Corte Inglés in Murcia
You can buy and eat quality foods that have won awards such as wines, cheeses, paprika and salted meats The director ...
FERAMUR 2023 PRESENTATION
A hundred artisans from all over Spain will meet at the La Institución Regional Crafts Fair...
Consumption organizes circular economy and recycling workshops for schoolchildren
They are free and are held on Saturdays until December 11 at the Murcia Craft Center La ...
The Community rewards the City Council and the CEIP Petra Sánchez de Los Alcázares in the II edition of the Nativity Scenes contest
The Community awards the City Council and the CEIP Petra Sánchez de Los Alcázares in the II edition of the contest of ...
The Nativity Scene Associations of the Region, in favor of protecting nativity scenes and declaring it Intangible Cultural Heritage
The general director of Consumption and Crafts, Sonia Moreno, met this morning with the representatives of the Nativity Scene Associations ...
Children's workshops at Christmas at the Murcia Regional Craft Center
From December 24, 2022 to January 5, 2023, the General Directorate of Consumption and Crafts, launches ...
The Region hosts the national meeting of the Observatory of Crafts
The Region of Murcia hosted on Tuesday, January 31, 2023, the fourth national meeting of the Observatory of the ...
OFFER OF ARTISAN TRADES COURSES MARCH 2020
The Regional Craft Center of Murcia offers the following crafts courses for the month of March. 1.”Course...
Christmas Craft Show Region of Murcia 2019
In the following link you can see the Final Resolution of the General Directorate of Commerce, Consumption and Crafts, by which ...
Convocatoria abierta de los Premios Nacionales de Artesanía 2024
El Ministerio de Industria y Turismo, a través de la Escuela de Organización Industrial (EOI) y su área de promoción de la artesanía, Fundesarte, ...
39th Edition of the Craft Fair of the Region of Murcia, FERAMUR
39th Edition of the Craft Fair of the Region of Murcia, FERAMUR, from September 21 to 24 at the Recinto ...
El Centro Regional de Artesanía de Murcia rinde homenaje al Año Jubilar de Caravaca de la Cruz
El Centro Regional de Artesanía de Murcia acoge desde hoy la exposición ‘Caravaca Año Jubilar 2024’, que reúne una selección ...
PRESENTACIÓN DEL V CONCURSO REGIONAL DEL PASTEL DE CARNE ARTESANO
Hoy, 28 de febrero a las 10:30 horas en el Centro Regional de Artesanía de Murcia, se ha presentado el ...
On Valentine's Day, #Give Crafts #Give Love
The artisan products of the Region of Murcia are made one by one with a lot of love. To celebrate the Day...
'FLYPPY' RETURNS TO THE MURCIA REGIONAL CRAFTS CENTER WITH THE EXHIBITION 'LIGHT SCULPTURE ELEMENTS'
The Murcia Regional Craft Center is hosting a new exhibition with the work of the sculptor Ismael Cerezo, known as ...
More than 560 schoolchildren participate in the 18th edition of 'Consumópolis' and learn the importance of responsible use of the Internet
The Murcia Regional Craft Center hosts the awards ceremony for the winners of the regional phase ...
Sonia Moreno visits the artisan company Quesos El Roano
Sonia Moreno Martinez, general director of Consumption and Crafts Region of Murcia visits the artisan company Quesos El Roano. The ...
CHILDREN'S WORKSHOPS OF ARTISAN TRADES- 1 TO 6 SEPTEMBER
The General Directorate of Consumption and Crafts has decided to relaunch a new proposal for children's craft workshops to ...
JORNADA TÉCNICA LAS INDICACIONES GEOGRÁFICAS PROTEGIDAS APLICADAS A LA CERÁMICA
JORNADA TÉCNICA LAS INDICACIONES GEOGRÁFICAS PROTEGIDAS APLICADAS A LA CERÁMICA LUNES 29 DE ABRIL DE 2024 DE 9.30 A 14.00 ...
Nuevos Artesanos en los Escaparates de Cartagena
Durante los meses de junio a agosto de 2024, seis nuevos artesanos de la Región de Murcia tendrán la oportunidad ...
La Comunidad destina 270.000 euros para impulsar la artesanía de la Región
La Consejería de Empresa publica hoy dos líneas de ayudas dirigidas a artesanos individuales y empresas, y para asociaciones artesanas ...
Children's workshops at Christmas
From December 27 to January 4, the General Directorate of Consumption and Crafts, launches a new offer of ...
Modification order of subsidies for artisan associations 2019
On July 4, 2020, the "Order of the Ministry of Business, Industry ...
CATALOG “THIS CHRISTMAS SURPRISES WITH ARTISAN LABELS”
For these Christmas holidays, the General Directorate of Consumption and Crafts has prepared a small catalog of artisan products, which ...
Programming demonstrations and cheese tasting at the Cartagena Craft Center
During the month of June, the Cartagena Regional Craft Center has scheduled a series of live demonstrations, ...
The Murcia Regional Crafts Center obtains the first Sicted prize in the most competitive tourist service category
The award, which will be presented next month at Fitur, recognizes the continuous improvement in the quality of the service offered...
Talleres de oficios artesanos dentro del programa educativo Murcia Educadora
Hoy 2 de noviembre, han comenzado los talleres de oficios artesanos en el Centro Regional de Artesanía de Murcia, gracias ...
THE XXXV CHRISTMAS CRAFTS SHOW WILL HELP THE RESIDENTS OF THE MUNICIPALITIES AFFECTED BY THE DANA
The XXXV edition of the Christmas Craft Show, located on the Paseo Alfonso X El Sabio de Murcia, ...
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