The public postal operator Correos wants to take advantage of its network in small municipalities to promote new services
Eduardo Lopez Alonso 31.01.2021 | 08:36. Source: The Opinion of Murcia
Post Office in the rural world.
The postman in Spain continues to be a symbol of connection between the rural world and the center of economic activity. The emptied Spain, the smaller towns or urbanizations with less population density have the Internet and teleworking as one of the keys to future development and the public entity Correos sees an opportunity for growth and wants to equip itself with multi-service offices, beyond the administrative or parcel delivery window. The public postal service, widely implemented in Spain through Correos, reaches places where the great e-commerce giants are unlikely to be able to discover business opportunities. But the public budget of Correos has been cut for this year from 180 to 128 million and the agency needs to raise its income.
To boost postal activity in rural areas, Correos is committed to Correos Market, a marketing platform for craft products with which it seeks to bring local vendors closer to any citizen and even foreign consumers. Created in 2019, the platform currently has 785 companies, which have 6,872 products for sale, according to data from this week. In the Post office they assure that "the generation of business opportunities in rural areas and the continuous improvement of their communication channels are the optimal way to fight against depopulation". The initiative is viewed favorably by the staff, although it is criticized that there is a lack of investment to adapt the vehicles to the distribution of perishable products.
Another strategy to boost and take advantage of rural infrastructure are agreements with insurers or banks. In 2019, the entity offered its offices to the financial sector to reach the municipalities where branches and ATMs are disappearing. The president of Correos, Juan Manuel Serrano, signed an agreement with Banco Santander at the end of last year to offer, as of the first quarter of this year, cash withdrawal and deposit services at 4,675 Correos citizen service points (in 2,393 offices and 2,282 rural service points). Third-party financial services offered by Correos range from contracting products to making deposits or withdrawing money. Correos maintains agreements, in addition to Santander, with Mediolanum, Evo Banco and Bancofar, but aspires to more.
Correos has 2,393 offices throughout Spain, of which 1,297 are located in rural areas and in whose spheres of influence 15 million people live. The Spanish postal giant has 53,000 employees (20% of them civil servants) of which some 5,470 are assigned to rural areas. It is estimated that they travel 320,000 kilometers daily.
The unions fear that the budget restrictions will condemn Correos to cut means and reduce delivery frequencies in rural environments, "discriminating against and abandoning the empty Spain in front of the urban Spain", they explain. In Correos they defend the global strategic commitment to the rural environment and give the Correos Market as an example and the attempt to bring products of the economic activity of the town to the city. Correos is also running to create local virtual markets. An example is the use of the postal code as a proximity virtual sales identifier. This initiative to link the postal code to a market place is a way forward.
The public postal service with Correos is insured until at least 2026. The agreement includes mailings of letters and packages of up to 20 kilos. Correos has already achieved a market share of 45% in shipments as a result of online commerce and is betting on this market from which it cannot leave rural areas out. The operator managed 196.56 million packages last year.
But the efforts of Correos to promote and improve rural business, within the framework of CSR (Corporate Social Responsibility) strategies and the assigned public service, sometimes collide with efficiency and results. For example, in Sant Cebrià de Vallalta, a town in the Maresme region with 3,385 inhabitants, the decision has been made to reorganize work in the distribution unit. There are six postmen and they use their own vehicles (20 cents per kilometer). But from March they will be assigned to other nearby towns (Canet and Calella) during their entire working day. The customer service office is only open three hours a day, too limited hours according to the city council. The clerk in charge will distribute mail four hours and another three will be in the office. It is an example of Correos' strategy of optimizing available resources and adapting the workforce to the greater workloads of other areas. It is applied throughout Spain, and especially when defining coverage in areas with low population density. And in parallel, the offices serve as a link to process permits and manage certificates, but also to buy tickets for shows, buy prepaid phone cards, pay bills or buy coupons from Once.
Post office workers recognize that postal activity has not been reduced. That there are more and more packages to distribute and that many of them are from Amazon. There is an express order from the management so that urgent packages have priority. It is not profitable for Amazon or the express mail firms to reach an empty Spain and those areas that the Post Office classifies as “special environments”.
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Se celebrará en varios países europeos del 2 al 7 de abril. El objetivo de estas jornadas es acercar al ...
The most artisan Holy Week arrives at the Murcia Regional Craft Center
The Regional Craft Center of Murcia hosts from this Monday the exhibition 'A different way of living the Week ...
Encuentra el Regalo Perfecto para el Día de la Madre en los Centros de Artesanía de la Región de Murcia
Los Centros de Artesanía de la Región de Murcia, ubicados en Murcia, Cartagena y Lorca, junto con la plataforma web ...
La maestra artesana Rosa López Torres es galardonada con el premio regional de artesanía 2023
El consejero Marín destaca “la profesionalidad de los artesanos de la Región, que trabajan para mantener vivas las tradiciones, a ...
Los Centros Regionales de Artesanía se suman a la Noche de los Museos
Los centros de Cartagena y Lorca abrirán mañana sus puertas de 19 a 23 horas y ofrecerán demostraciones artesanas en ...
El Centro Regional de Artesanía de Murcia rinde homenaje al Año Jubilar de Caravaca de la Cruz
El Centro Regional de Artesanía de Murcia acoge desde hoy la exposición ‘Caravaca Año Jubilar 2024’, que reúne una selección ...
The Autonomous Community has convened the Regional Crafts Awards 2021
The Autonomous Community has convened the 2021 Regional Crafts Awards. The Ministry of Business, Employment, Universities and Spokesperson published ...
Aid for artisans receives almost a hundred applications
In total, 56 applications have been accepted for 137 projects. The total amount of this line of subsidies is ...
Announcement of regulatory bases subsidies for Craft Associations
The General Directorate of Consumption and Crafts, reports that last Saturday, July 4, 2020, it was published in ...
Bobbin lace, a tradition on the rise
More than 160 artisans have gathered today at the XIX Meeting of bobbin lacemakers of the Region, which has been held ...
Children's workshops at Christmas
From December 27 to January 4, the General Directorate of Consumption and Crafts, launches a new offer of ...
Nueva temporada en los escaparates del Centro Regional de Artesanía de Cartagena
El Centro Regional de Artesanía de Cartagena ha dado un aire fresco a sus escaparates para recibir la nueva temporada, ...
Cerca de cien artesanos participan en la XXXIX Muestra de Artesanía de Navidad de la Región
Profesionales llegados de la Región, Andalucía, Galicia, Valencia y Castilla La Mancha ofrecerán sus productos en una nueva edición que ...
The Murcia Region Christmas Craft Show hosts 84 stands with traditional trades, gifts, food and nativity scenes
It can be visited until January 5 and will feature artisans from the Region and Galicia, Castilla...
La Comunidad organiza talleres para acercar a los niños a la artesanía durante las vacaciones de Semana Santa y Fiestas de Primavera
El Centro Regional de Artesanía de Murcia acogerá del 25 de marzo al 6 de abril un total de 15 ...
'Flyppy' receives the Regional Craft Award
Joaquín Plana, Vael de Ginés, the Salzillo Museum, the Murcia School of Art, Mercedes Serrano, Andrés Mármol and Esther...
Subsidies for Craft Associations
Subsidies for Artisan Associations 2018. Published in the BORM. nº 74, of April 2, 2018 the extract of ...
Más de 260 niños y niñas participan en los talleres de Semana Santa y Fiestas de Primavera del Centro Regional de Artesanía de Murcia
Los centros de Murcia, Cartagena y Lorca acogen variadas actividades y celebran jornadas de puertas abiertas para conmemorar los Días ...
The artisans of the Region claim their trades live in 'La Mar de Creaciones'
Up to fifteen exhibitors could be seen at 'La Mar de Creaciones', an event that took place on the occasion of the ...
La Comunidad destina 270.000 euros para impulsar la artesanía de la Región
La Consejería de Empresa publica hoy dos líneas de ayudas dirigidas a artesanos individuales y empresas, y para asociaciones artesanas ...
PRESENTATION OF THE HANDICRAFTS FAIR OF THE REGION OF MURCIA
Artisans of clay, wood, textiles, metal, leather, glass, forging, cosmetics and food meet at the Regional Fair in ...
The Town Hall of Fuente Álamo and the IES Arzobispo Lozano de Jumilla are awarded in the V Regional Nativity Scene Contest
The contest, organized by the General Directorate of Crafts and the Belencribs association, also rewards the Sagrado Corazón parish ...
The Regional Craft Centers host a collective exhibition dedicated to the sea
Visitors, who will be able to see the exhibition during the months of July and August, will be able to acquire maritime-themed pieces...
The Autonomous Community of the Region of Murcia collaborates with the Belencribs International Network Association for the Organization of the Special Competition for Nativity Scenes in the Region of Murcia 2020.
The General Director of Consumption and Crafts has authorized the Collaboration of the Ministry of Business, Industry and Spokesperson with ...
The Lorca Regional Craft Center is second finalist as 'most competitive establishment of 2020' in the Sicted awards
The general director of Consumption and Crafts highlights the improvement in quality, service to tourists and the ...
Presentation of the book “San Antón, history of a neighborhood”
Last Monday, June 13, at 7:30 p.m., at the Regional Craft Center of Murcia, located in ...
La maestra artesana Marisa Peaguda presenta su exposición “Percepciones” en los Centros para la Artesanía de Murcia y Cartagena
Durante el mes de septiembre, los Centros para la Artesanía de la Región de Murcia, de Murcia y Cartagena, acogerán ...
The Region hosts the national meeting of the Observatory of Crafts
The Region of Murcia hosted on Tuesday, January 31, 2023, the fourth national meeting of the Observatory of the ...
La Comunidad y la Cámara de Comercio de Lorca promocionan la artesanía regional en la feria ‘Intergift 2024’ de Madrid
Bajo el lema ‘En buenas manos. Artesanía de la Región de Murcia’, el estand institucional ha exhibido una selección de ...
Exposición de Artesanos en los Escaparates de Cartagena
De septiembre a noviembre, seis nuevos artesanos de la Región de Murcia han tenido la oportunidad de exponer y comercializar ...
GENERATIONAL RENEWAL OF THE BELENISMO IN THE REGION OF MURCIA
The General Director of Consumption and Crafts, Sonia Moreno Martínez, attends a conference on Nativity Scenes in the Region ...
ALMALEON y PAJARITAS CON JOTA ganan la mejor decoración de estands de la Muestra de Artesanía de Navidad 2023
El director general de Impulso al Comercio, Innovación Empresarial e Industrias y Oficios Artesanales, Rafael Gómez, entregó hoy los cheques ...
PRESENTACIÓN DEL V CONCURSO REGIONAL DEL PASTEL DE CARNE ARTESANO
Hoy, 28 de febrero a las 10:30 horas en el Centro Regional de Artesanía de Murcia, se ha presentado el ...
THE DEADLINE IS OPEN TO REQUEST PARTICIPATION IN THE XXXVII EDITION OF THE CHRISTMAS CRAFT SHOW 2021
The deadline is open to request participation in the XXXVII edition of the Christmas Craft Show 2021 that ...
CERAMIC EXHIBITION “BOTI-ART” BY VERÓNICA MACCORIN
On Wednesday, March 29, 2023, at 7:00 p.m., at the Murcia Regional Craft Center, the ...
PROGRAM OF CHILDREN'S WORKSHOPS ON ARTISAN TRADES "SUMMER"
Artesanía Región de Murcia, launches a new program of summer craft workshops, aimed at children aged 5 ...
Help for self-employed workers
The General Directorate of Consumption and Crafts, informs you that it has been published in the Official Gazette of the Region ...
The Regional Craft Center opens its doors
Due to the COVID19 health crisis, the Regional Craft Centers closed their doors on March 14, coinciding ...
Christmas Craft Show Region of Murcia 2019
In the following link you can see the Final Resolution of the General Directorate of Commerce, Consumption and Crafts, by which ...
The period to apply for the Regional Crafts Awards 2023 is open
Those interested can submit their applications until July 6. The awards are "an institutional recognition of the most...
Aforo completo en el Cuartel de Artillería para ver en directo el talento murciano en un fin de semana cargado de moda
La séptima edición de Murcia Pasarela Mediterránea siguió con actividades de moda el sábado 18 y el domingo 19 de ...
Los centros regionales de artesanía baten un récord histórico de ventas
Los centros de Murcia, Cartagena y Lorca lograron en 2023 una facturación superior a los 334.600 euros, un 23,5 por ...
On Valentine's Day, #Give Crafts #Give Love
The artisan products of the Region of Murcia are made one by one with a lot of love. To celebrate the Day...
The deadline to vote for the Craft Awards is open until November 23
With these awards, the aim is to encourage innovation, design and the ability to adapt in the market of the artisan sector...
COMERCIO PRESENTS THE VIII EDITION OF THE 'RURALMUR AWARDS'
THE RURALMUR AWARDS GALA CANCELED DUE TO COVID19, A NEW DATE WILL BE ANNOUNCED. The General Directorate of Commerce, ...
The Community signs an agreement to market artisan products under the 'Artesanía Región de Murcia' brand on the 'Correos Market' platform
The Minister of Business, Industry and Spokesperson highlights the need to develop new marketing formulas that complement the traditional ...
The Lorca Craft Center receives the Sicted award at Fitur as the second finalist for 'Most competitive establishment of 2020'
The general director of Consumption and Crafts collected the award and highlighted "the quality, the service to tourists and ...
NIGHT OF THE MUSEUMS AT THE REGIONAL CRAFT CENTER OF LORCA
After two years of waiting for the pandemic, the Lorca Regional Craft Center will open its doors in the ...
Artisanal cheese factory 'El Roano', «something will have the Murcian goat cheese, when they bless it»
Since 2015, the Lorca family business has won many international awards for the quality of its products and this ...
This summer, give the gift of Artesanía Región de Murcia
It's the end of the course and you want to give something original for your children's teachers. Your children are leaving...
Sonia Moreno visits the artisan company Quesos El Roano
Sonia Moreno Martinez, general director of Consumption and Crafts Region of Murcia visits the artisan company Quesos El Roano. The ...
CELEBRATE FATHER'S DAY AT THE REGIONAL CRAFT CENTERS
The Regional Craft Centers of the Region of Murcia have prepared a special program to celebrate the ...
Modification order of subsidies for artisan associations 2019
On July 4, 2020, the "Order of the Ministry of Business, Industry ...
Sonia Moreno collects the Nativity Scene of the Year award granted to the Lorca Craft Center
Yesterday afternoon in the Plaza de España in Lorca, the prizes awarded by the Nativity Scene Association of Lorca were delivered...
The artisans increased their sales by 64 percent in the Regional Craft Centers during the month of March
Nearly one hundred boys and girls participate in the Easter and Spring Festival workshops of the Regional Center ...
CHILDREN'S WORKSHOPS OF ARTISAN TRADES- 1 TO 6 SEPTEMBER
The General Directorate of Consumption and Crafts has decided to relaunch a new proposal for children's craft workshops to ...
La Comunidad volverá a convocar ayudas para facilitar a los artesanos su participación en la Muestra de Navidad, que cumple 40 años
La Dirección General de Artesanía mantiene un encuentro con los profesionales del sector para dotar de mayor impulso la feria ...
Open Regional Craft Centers
The Regional Craft Centers of Murcia, Lorca and Cartagena open their doors to the public for the sale of products ...
GIVE HANDICRAFTS FOR MOTHER'S DAY
If you have a mother who likes the authentic, handmade and respects the environment, without a doubt...
The Community launches virtual visits to learn about the Regional Craft Centers
This is a high definition 3D tour through the centers of Murcia, Cartagena and Lorca to show ...
Casi 200 nacimientos participan en el VI Concurso de Belenes de la Región de Murcia
Los premiados este año son los de la parroquia La Purísima del Llano de Molina, la Asociación Belenista de Lorca, ...
EXHIBITION "TRADITIONAL CLOTHING OF THE REGION OF MURCIA"
Today, Monday, April 18, at 6:00 p.m. at the Murcia Regional Craft Center, the ...
The Region returns to the Salón Gourmets to show its gastronomic excellence as the land of 1,001 flavors
A space of 216 square meters will offer tastings of the products of the regional Denominations of Origin Design of the stand ...
La Comunidad trabaja con la ONCE por una artesanía inclusiva y accesible
Esta iniciativa ‘refleja el compromiso del Gobierno regional para promover la inclusión y el acceso igualitario a las expresiones culturales ...
La artesanía de la Región estará presente en los galardones de los Premios OMEP 2024
El plazo para presentar bocetos, virtuales o en papel, estará abierto hasta el 12 de septiembre, y el jurado designado ...
Belén Esteban falls in love with the jams of the Region of Murcia
The popular television collaborator Belén Esteban visited the stand of the Region of Murcia in Fitur on Wednesday to promote her brand of ...
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Catalog of the Cartagena Glass Museum
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Subsidies for Craft Associations
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