La Comunidad y la Cámara de Comercio de Lorca promocionan la artesanía regional en la feria ‘Intergift 2024’ de Madrid
Bajo el lema ‘En buenas manos. Artesanía de la Región de Murcia’, el estand institucional ha exhibido una selección de productos únicos, como la cerámica, la taracea, las jarapas y los complementos.
La Consejería de Empresa, Empleo y Economía Social, a través del Instituto de Fomento (Info), y la Cámara de Comercio de Lorca han participado estos días en ‘Intergift 2024’, una de las ferias internacionales más prestigiosas de regalos y decoración que se celebra en Ifema, Madrid, y “que ofrece un magnífico escaparate a los artesanos de la Región para mostrar la calidad de sus productos”, según señaló la consejera de Empresa, Empleo y Economía Social, Marisa López Aragón.
Este evento brinda una plataforma excepcional para dar a conocer la artesanía murciana a un público nacional e internacional, abrir nuevos mercados y establecer contactos comerciales que puedan beneficiar a los artesanos locales, ya que ‘Intergift’ es uno de los foros más importantes de captación de profesionales del sector.
En esta ocasión, la delegación ha contado con un estand institucional dedicado a la promoción de la artesanía tradicional de la Región de Murcia. Bajo el lema ‘En buenas manos. Artesanía de la Región de Murcia’, se ha exhibido una selección de productos artesanales únicos, como la cerámica, la taracea, las jarapas y los complementos.
López Aragón destacó el interés del Gobierno regional por “apoyar y promover el desarrollo de la artesanía de la Región” y explicó que esta colaboración forma parte del impulso a la internacionalización de la economía regional, “en un sector que tiene grandes peculiaridades, pero que con su capacidad de conciliar tradición e innovación está en condiciones de afrontar con éxito la conquista de los mercados más exigentes”.
La acción forma parte del Plan de Promoción Exterior que el Instituto de Fomento desarrolla junto con las Cámaras de Comercio de la Región y que cuenta con la cofinanciación de los Fondos de Desarrollo Regional (Feder).
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