The Minister of Business, Industry and Spokesperson highlights the need to develop new marketing formulas that complement traditional sales channels
Signing of Correos Market agreement
The Community has signed an agreement to market artisan products under the brand 'Artesanía Región de Murcia' through the 'Correos Market' platform. The agreement will allow artisans, associations and companies the possibility of marketing their products through the online sales platform throughout the Spanish territory, giving greater visibility to their products throughout Spain.
To access the Correos platform, artisans must be registered in the directory of the General Directorate of Consumption and Crafts, in which there are currently 179 self-employed workers and 142 craft companies, which represents a total of 321, which carry out a business activity through through artisan trades and who will be able to benefit from the discounts indicated in this agreement and from the possible internationalization in the distribution of the products that Correos foresees with its trading platform.
The signing of this agreement enables the creation of a Monitoring Commission, in charge of assessing and coordinating the activities included in the agreement and that will act as a mechanism for monitoring, surveillance and control of the execution of the commitments acquired by the signatories. The agreement will last for three years and may be extended for an additional year, by express agreement of the parties.
The public company Correos offers this marketing to professionals registered in the Artisan Registry of the Region of Murcia and authorized to use the brand 'Crafts from the Region of Murcia'. Artisan producers thus have a means to market products in the fields of crafts, food, beverages, fashion, health and beauty, home and those others that can be categorized according to the portal's profiles.
The councilor Ana Martínez Vidal recalled that "in this crisis situation caused by the Covid-19 pandemic, artisans have been forced to reduce their activity and are being particularly affected by the health crisis, so it is urgent to develop new formulas of commercialization that complement the traditional ones of sale to the public in samples and markets”.
Martínez Vidal insisted that "it is important to launch new channels that allow the positioning and sale of artisan products, a commitment to combine the traditional value of crafts, adapting it to the new times, and incorporating digitization one more step to make it easier for artisans can quickly access markets.
Crafts from the Region of Murcia
The Ministry of Business, Industry and Spokesperson is already working on an 'ecommerce' marketing strategy for artisan products from the Region of Murcia under the umbrella of the registered trademark 'Artesanía Región de Murcia', which differentiates and recognizes the origin of artisan products , contributing to sustainable development.
The seal of origin 'Crafts from the Region of Murcia' collects and validates the criteria for admission as a producer, which will allow the user to easily recognize the origin of the products, as well as the guarantee of their characteristics or their production process . The products identified with this brand guarantee that they have been made by hand in the Region of Murcia.
Currently, it is powered through the web https://murciaartesana.carm.es/ the online sale of craft products from the Regional Craft Centers. The signing of this agreement is intended to increase the possibilities for artisans to sell through the 'Correos Market' platform, which increases the possibilities for artisans to join electronic commerce.
Statements Counselor of Industry, Business and Spokesperson. Ana Martinez Vidal
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BETHLEHEM OF THE OBLATE SISTERS UNIVERSITY RESIDENCE NAME: Joaquín Sánchez Caravaca NAME OF THE BETHLEHEM: Bethlehem Oblate Sisters University Residence ADDRESS ...
'FLYPPY' RETURNS TO THE MURCIA REGIONAL CRAFTS CENTER WITH THE EXHIBITION 'LIGHT SCULPTURE ELEMENTS'
The Murcia Regional Craft Center is hosting a new exhibition with the work of the sculptor Ismael Cerezo, known as ...
El Centro Regional de Artesanía de Lorca se convertirá en el escaparate del diseño y la innovación
El 10 de octubre acogerá la III Jornada ‘Artesanía+Diseño+Innovación’, un evento en el que se busca potenciar el producto artesanal ...
The Autonomous Community of the Region of Murcia collaborates with the Belencribs International Network Association for the Organization of the Special Competition for Nativity Scenes in the Region of Murcia 2020.
The General Director of Consumption and Crafts has authorized the Collaboration of the Ministry of Business, Industry and Spokesperson with ...
Children's workshops at Christmas at the Murcia Regional Craft Center
From December 24, 2022 to January 5, 2023, the General Directorate of Consumption and Crafts, launches ...
La Comunidad trabaja con la ONCE por una artesanía inclusiva y accesible
Esta iniciativa ‘refleja el compromiso del Gobierno regional para promover la inclusión y el acceso igualitario a las expresiones culturales ...
CANDIDATES FOR REGIONAL CRAFT AWARDS 2023
Below, you can learn about the projects of the candidates competing for the 8 categories of the Regional Awards of...
Nueva temporada en los escaparates del Centro Regional de Artesanía de Cartagena
El Centro Regional de Artesanía de Cartagena ha dado un aire fresco a sus escaparates para recibir la nueva temporada, ...
Cátedra Beer, the most successful Murcian craft beer
Brewed by the brewmaster Eduardo Cano, it has been chosen as the most innovative beer in Spain at the Barcelona Beer...
Children's workshops at Christmas
From December 27 to January 4, the General Directorate of Consumption and Crafts, launches a new offer of ...
CANDIDATES FOR REGIONAL HANDICRAFT AWARDS 2021
Below, you can see the projects of the candidates who opt for the 8 categories of the Regional Awards of ...
Encuentra el Regalo Perfecto para el Día de la Madre en los Centros de Artesanía de la Región de Murcia
Los Centros de Artesanía de la Región de Murcia, ubicados en Murcia, Cartagena y Lorca, junto con la plataforma web ...
THE DIRECTOR GENERAL SONIA MORENO PARTICIPATES IN THE FIRST MEETING OF THE CRAFT OBSERVATORY
The general director of Consumption and Crafts, Sonia Moreno, participated last week in the meeting of the Crafts Observatory, ...
El Centro Regional de Artesanía de Murcia organiza talleres infantiles para Navidad
El Centro Regional de Artesanía de Murcia organiza talleres infantiles para Navidad Las actividades creativas se impartirán del 23 de ...
The Christmas Craft Show celebrates its 36th edition
The 36th edition of the Christmas Craft Show can now be visited on the Paseo de Alfonso X ...
PRESENTACIÓN DEL V CONCURSO REGIONAL DEL PASTEL DE CARNE ARTESANO
Hoy, 28 de febrero a las 10:30 horas en el Centro Regional de Artesanía de Murcia, se ha presentado el ...
Éxito Rotundo en la V Edición del PechaKucha Night en el Centro de Artesanía de Murcia
El extraordinario espacio del Centro de Artesanía de Murcia acogió el pasado jueves 13 de junio, a partir de las ...
European Crafts Days, from April 6 to 11
Crafts Region of Murcia celebrates the "European Days of Crafts" with Open Days in the Regional Centers ...
The Regional Craft Center of Cartagena hosts a sample of hand-painted fabrics by the artist Alfredo Caral
Until the end of the month, the Regional Craft Center of Cartagena hosts the exhibition 'Nature: Sediment, water and land', a ...
The Community allocates 150,000 euros for aid to artisans and companies in the sector
Those interested in accessing these grants have until September 15 to submit applications The Ministry of ...
40ª Edición de la Feria de Artesanía de la Región de Murcia, FERAMUR, del 26 al 29 de septiembre en el Recinto Ferial IFELOR
40ª Edición de la Feria de Artesanía de la Región de Murcia, FERAMUR, del 26 al 29 de septiembre en el ...
Los centros regionales de artesanía baten un récord histórico de ventas
Los centros de Murcia, Cartagena y Lorca lograron en 2023 una facturación superior a los 334.600 euros, un 23,5 por ...
Call for the IV edition of the LOEWE FOUNDATION Craft Prize
The Loewe Foundation announces the fourth edition of the LOEWE FOUNDATION Craft Prize, an international award to celebrate excellence in ...
The first nativity scene in the history of the European Parliament will be from the Region of Murcia
The Nativity, the work of Jesús Griñán, recreates a Bethlehem portal with the Holy Family, the Three Wise Men, the remains...
EXHIBITION "TRADITIONAL CLOTHING OF THE REGION OF MURCIA"
Today, Monday, April 18, at 6:00 p.m. at the Murcia Regional Craft Center, the ...
The Murcia Craft Center offers Christmas workshops for the little ones
They will be held from December 27 to January 4, with activities such as sculpture, painting, basketry, binding, leather goods, puppets, creation...
V edición del PechaKucha Night Murcia
El extraordinario espacio del Centro de Artesanía de Murcia acoge el jueves 13 de junio, a partir de las 20:00 horas, la V edición ...
This summer, give the gift of Artesanía Región de Murcia
It's the end of the course and you want to give something original for your children's teachers. Your children are leaving...
Open Regional Craft Centers
The Regional Craft Centers of Murcia, Lorca and Cartagena open their doors to the public for the sale of products ...
Christmas Craft Show Region of Murcia 2019
In the following link you can see the Final Resolution of the General Directorate of Commerce, Consumption and Crafts, by which ...
THE DEADLINE IS OPEN TO REQUEST PARTICIPATION IN THE XXXVII EDITION OF THE CHRISTMAS CRAFT SHOW 2021
The deadline is open to request participation in the XXXVII edition of the Christmas Craft Show 2021 that ...
Artesanía Navideña – Talleres Creativos para Niños en la Región de Murcia
El Centro Regional de Artesanía de Murcia invita a las familias a disfrutar de los talleres infantiles navideños, del 23 ...
The Community rewards the City Council and the CEIP Petra Sánchez de Los Alcázares in the II edition of the Nativity Scenes contest
The Community awards the City Council and the CEIP Petra Sánchez de Los Alcázares in the II edition of the contest of ...
Open the period to participate in the V Nativity Scene Contest of the Region of Murcia
Those interested may register until December 18 in the categories of schools, institutes, individuals, town halls, parishes, associations...
FERAMUR 2023 PRESENTATION
A hundred artisans from all over Spain will meet at the La Institución Regional Crafts Fair...
Casi 200 nacimientos participan en el VI Concurso de Belenes de la Región de Murcia
Los premiados este año son los de la parroquia La Purísima del Llano de Molina, la Asociación Belenista de Lorca, ...
¡Feliz Día del Padre! Sorpréndelo con Artesanía
Este Día del Padre, los Centros Regionales de Artesanía de Murcia, Cartagena y Lorca le invitan a celebrar con regalos ...
LasGastrocrónicas.com launches the new GastroArtesanía section
Sponsored by the General Directorate of Consumption and Crafts, through it we will meet the most prestigious artisans of ...
The artisans increased their sales by 64 percent in the Regional Craft Centers during the month of March
Nearly one hundred boys and girls participate in the Easter and Spring Festival workshops of the Regional Center ...
CHILDREN'S WORKSHOPS OF ARTISAN TRADES- 1 TO 6 SEPTEMBER
The General Directorate of Consumption and Crafts has decided to relaunch a new proposal for children's craft workshops to ...
La Muestra de Artesanía de Navidad de la Región de Murcia celebra su 40 aniversario con más de un centenar de estands
La Consejería de Empresa destina más de 120.000 euros para ayudar a los artesanos a financiar su presencia en ferias ...
The Region hosts the national meeting of the Observatory of Crafts
The Region of Murcia hosted on Tuesday, January 31, 2023, the fourth national meeting of the Observatory of the ...
Up to 12,000 euros in aid to SMEs for electronic commerce projects
These grants have a total budget of 300,000 euros and cover up to 75% of the project Grants for ...
On Valentine's Day, #Give Crafts #Give Love
The artisan products of the Region of Murcia are made one by one with a lot of love. To celebrate the Day...
The deadline for submitting applications to organize the 2022 Christmas Craft Show is open
The General Directorate of Consumption and Crafts informs you that from February 1 to March 31...
The company from Totana Pottery Project, finalist in the National Crafts Awards
Selected for a collection of lamps designed by Isaac Piñeiro, which is inspired by the geographical origins of the brand...
Announcement of regulatory bases subsidies for Craft Associations
The General Directorate of Consumption and Crafts, reports that last Saturday, July 4, 2020, it was published in ...
La Comunidad destina 270.000 euros para impulsar la artesanía de la Región
La Consejería de Empresa publica hoy dos líneas de ayudas dirigidas a artesanos individuales y empresas, y para asociaciones artesanas ...
The Lorca Craft Center receives the Sicted award at Fitur as the second finalist for 'Most competitive establishment of 2020'
The general director of Consumption and Crafts collected the award and highlighted "the quality, the service to tourists and ...
The Regional Craft Centers of Murcia, Cartagena and Lorca move to PHASE 2
From May 25, the Regional Craft Centers can be visited in their entirety. Marketing the products...
Bobbin lace, a tradition on the rise
More than 160 artisans have gathered today at the XIX Meeting of bobbin lacemakers of the Region, which has been held ...
Centro de Artesanía de Cartagena Recibe Distinción por Calidad Turística en Entrega de Diplomas SICTED
El Ayuntamiento de Cartagena ha acogido el jueves 11 de abril la entrega de diplomas SICTED al Compromiso de Calidad ...
National Craft Awards 2023
The Official State Gazette of July 7 publishes the extract that launches the call for the ...
The Regional Craft Centers host a collective exhibition dedicated to the sea
Visitors, who will be able to see the exhibition during the months of July and August, will be able to acquire maritime-themed pieces...
The Murcia Regional Crafts Center receives the first Sicted prize for the most competitive tourist service
The Murcia Regional Crafts Center won first prize in the XIII Edition of the Integral System Awards...
PROGRAM OF CHILDREN'S WORKSHOPS ON ARTISAN TRADES "SUMMER"
Artesanía Región de Murcia, launches a new program of summer craft workshops, aimed at children aged 5 ...
GENERATIONAL RENEWAL OF THE BELENISMO IN THE REGION OF MURCIA
The General Director of Consumption and Crafts, Sonia Moreno Martínez, attends a conference on Nativity Scenes in the Region ...
The Murcia Regional Crafts Center obtains the first Sicted prize in the most competitive tourist service category
The award, which will be presented next month at Fitur, recognizes the continuous improvement in the quality of the service offered...
Help for self-employed workers
The General Directorate of Consumption and Crafts, informs you that it has been published in the Official Gazette of the Region ...
La Comunidad entrega los premios del Concurso de Belenes de la Región
El Ayuntamiento de Archena, la Hermandad de Labradores de Lorca, la ermita de San Nicolás de Yecla, los centros educativos ...
La artesanía de la Región estará presente en los galardones de los Premios OMEP 2024
El plazo para presentar bocetos, virtuales o en papel, estará abierto hasta el 12 de septiembre, y el jurado designado ...
Grants for innovation and digitization projects
The General Directorate of Consumption and Crafts, informs that it has been published in the BORM today, Wednesday 1 of ...
The general director of Consumption and Crafts delivers the awards of the IV Regional Nativity Scene Contest
The general director of Consumption and Crafts, Sonia Moreno, presented this morning the awards to the winners of the IV Contest ...
Aid for artisans receives almost a hundred applications
In total, 56 applications have been accepted for 137 projects. The total amount of this line of subsidies is ...
“Sigue los dictados de tu corazón, Regala Artesanía” Feliz San Valentín
Los Centros Regionales de Artesanía, ubicados en Murcia, Cartagena y Lorca, se complacen en presentar una exquisita selección de productos ...
CATALOG “THIS CHRISTMAS SURPRISES WITH ARTISAN LABELS”
For these Christmas holidays, the General Directorate of Consumption and Crafts has prepared a small catalog of artisan products, which ...
Abierto el plazo para registrar actividades para los Días Europeos de la Artesanía 2024
Se celebrará en varios países europeos del 2 al 7 de abril. El objetivo de estas jornadas es acercar al ...
The Community subsidizes 50,000 euros to artisan associations to finance plans to promote employment and marketing in the sector
The deadline for submitting applications for this call for aid begins today and will be open until the next 8 ...
Exhibition "Contrasts" by Lidia Cassi Gimeno
The artisan Lidia Cassi presents her new collection of products with an itinerant exhibition in the Regional Centers of ...
Murcia acoge la primera edición del ‘Artesanía Market Fest’, un mercado artesano que contará con música y talleres en directo
La iniciativa, impulsada por la Consejería de Empresa, reúne a artesanos de la Región para transmitir el arte y la ...
60 artisan products from the Region are present at the Gourmet Club of El Corte Inglés in Murcia
You can buy and eat quality foods that have won awards such as wines, cheeses, paprika and salted meats The director ...
Artesanía de la Región de Murcia en la Feria del Mueble de Yecla
La 62ª edición de la Feria del Mueble de Yecla se celebra del 28 al 31 de mayo de 2024, ...
El mercadillo artesanal de la Feria de Murcia se traslada este año a la Plaza de la Cruz Roja
El Ayuntamiento de Murcia anuncia un cambio en la ubicación del Mercadillo Artesanal programado para la Feria de septiembre 2024. Este año, ...
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