The Community signs an agreement to market artisan products under the 'Artesanía Región de Murcia' brand on the 'Correos Market' platform
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The Minister of Business, Industry and Spokesperson highlights the need to develop new marketing formulas that complement traditional sales channels
The Community has signed an agreement to market artisan products under the brand 'Artesanía Región de Murcia' through the 'Correos Market' platform. The agreement will allow artisans, associations and companies the possibility of marketing their products through the online sales platform throughout the Spanish territory, giving greater visibility to their products throughout Spain.
To access the Correos platform, artisans must be registered in the directory of the General Directorate of Consumption and Crafts, in which there are currently 179 self-employed workers and 142 craft companies, which represents a total of 321, which carry out a business activity through through artisan trades and who will be able to benefit from the discounts indicated in this agreement and from the possible internationalization in the distribution of the products that Correos foresees with its trading platform.
The signing of this agreement enables the creation of a Monitoring Commission, in charge of assessing and coordinating the activities included in the agreement and that will act as a mechanism for monitoring, surveillance and control of the execution of the commitments acquired by the signatories. The agreement will last for three years and may be extended for an additional year, by express agreement of the parties.
The public company Correos offers this marketing to professionals registered in the Artisan Registry of the Region of Murcia and authorized to use the brand 'Crafts from the Region of Murcia'. Artisan producers thus have a means to market products in the fields of crafts, food, beverages, fashion, health and beauty, home and those others that can be categorized according to the portal's profiles.
The councilor Ana Martínez Vidal recalled that "in this crisis situation caused by the Covid-19 pandemic, artisans have been forced to reduce their activity and are being particularly affected by the health crisis, so it is urgent to develop new formulas of commercialization that complement the traditional ones of sale to the public in samples and markets”.
Martínez Vidal insisted that "it is important to launch new channels that allow the positioning and sale of artisan products, a commitment to combine the traditional value of crafts, adapting it to the new times, and incorporating digitization one more step to make it easier for artisans can quickly access markets.
Crafts from the Region of Murcia
The Ministry of Business, Industry and Spokesperson is already working on an 'ecommerce' marketing strategy for artisan products from the Region of Murcia under the umbrella of the registered trademark 'Artesanía Región de Murcia', which differentiates and recognizes the origin of artisan products , contributing to sustainable development.
The seal of origin 'Crafts from the Region of Murcia' collects and validates the criteria for admission as a producer, which will allow the user to easily recognize the origin of the products, as well as the guarantee of their characteristics or their production process . The products identified with this brand guarantee that they have been made by hand in the Region of Murcia.
Currently, it is powered through the web https://murciaartesana.carm.es/ the online sale of craft products from the Regional Craft Centers. The signing of this agreement is intended to increase the possibilities for artisans to sell through the 'Correos Market' platform, which increases the possibilities for artisans to join electronic commerce.
Statements Counselor of Industry, Business and Spokesperson. Ana Martinez Vidal
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New offer of artisan crafts workshops at the Regional Craft Center of Murcia
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THE XXXV CHRISTMAS CRAFTS SHOW WILL HELP THE RESIDENTS OF THE MUNICIPALITIES AFFECTED BY THE DANA
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Regional Crafts Awards Gala 2021
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The new TRIMEY artisan signature can now be purchased at the Regional Craft Centers
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The Regional Craft Centers market products with the “Región de Murcia” seal
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Honey El Colmenero de Barranda, the sweetest and healthiest GastroArtesanía of the Region of Murcia
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A total of 78 stands are part of the Christmas Craft Show
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La Artesanía de la Región desfila el 2 de mayo en el marco de Murcia Pasarela Mediterránea
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THE DEADLINE IS OPEN TO REQUEST PARTICIPATION IN THE XXXVII EDITION OF THE CHRISTMAS CRAFT SHOW 2021
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“Sigue los dictados de tu corazón, Regala Artesanía” Feliz San Valentín
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New Programming of workshops at the Craft Center of Murcia
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The deadline to vote for the Craft Awards is open until November 23
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Más de 260 niños y niñas participan en los talleres de Semana Santa y Fiestas de Primavera del Centro Regional de Artesanía de Murcia
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THE OFFICIAL HANDICRAFTS FAIR OF THE REGION WILL BE HELD FROM SEPTEMBER 22 TO 25 IN LORCA
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Aforo completo en la I Pasarela de Artesanía Región de Murcia
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Programming demonstrations and cheese tasting at the Cartagena Craft Center
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The Craft Centers commemorate International Women's Day with an open day and workshops
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El Centro Regional de Artesanía de Murcia abre sus puertas en verano para impartir talleres artesanos
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Bobbin lace, a tradition on the rise
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Abierto el plazo para presentar candidaturas al VI Concurso de Belenes de la Región de Murcia
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Correos opens avenues for the future in the rural world
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La artesanía regional protagonista en la primera edición de ARTESANÍA MARKET FEST
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The Region returns to the Salón Gourmets to show its gastronomic excellence as the land of 1,001 flavors
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The Region, cradle of a craft with great potential
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The Nativity Scene Associations of the Region, in favor of protecting nativity scenes and declaring it Intangible Cultural Heritage
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The artisans of the Region claim their trades live in 'La Mar de Creaciones'
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European Days of Crafts in the Region of Murcia
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INTERVIEW WITH ANA BELÉN PAREDES “ANUKA CREACIONES”
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THE COMMUNITY DELIVERS TO THE RED CROSS THE COLLECTION OF THE CAMPAIGN `THE CLAY DESTROYS AND THE CLAY CREATES´
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The Craft Center of Murcia hosts the exhibition 'Carne Con Ojos' by Flyppy
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COMERCIO PRESENTS THE VIII EDITION OF THE 'RURALMUR AWARDS'
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EXHIBITION "TRADITIONAL CLOTHING OF THE REGION OF MURCIA"
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PRESENTATION OF THE HANDICRAFTS FAIR OF THE REGION OF MURCIA
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El premio ‘Mejor Pastel de Carne Artesano 2024’ recae en la confitería Praga
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The III Regional Meat Pie Contest will be held on April 18 in Murcia
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Call for the IV edition of the LOEWE FOUNDATION Craft Prize
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Open the period to register activities for the European Days of Crafts
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Children's workshops at Christmas at the Murcia Regional Craft Center
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El Centro Regional de Artesanía de Murcia rinde homenaje al Año Jubilar de Caravaca de la Cruz
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OFFER OF ARTISAN TRADES COURSES MARCH 2020
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The Community organizes a conference on the relationship between artisans and designers
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Abierto el plazo para presentar candidaturas al V Concurso del Pastel de Carne Artesano
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FERAMUR 2023 PRESENTATION
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THE CRAFT CENTERS OF MURCIA AND CARTAGENA INCORPORATE ACCESSIBLE SIGNAGE
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Murcia acoge la primera edición del ‘Artesanía Market Fest’, un mercado artesano que contará con música y talleres en directo
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Encuentra el Regalo Perfecto para el Día de la Madre en los Centros de Artesanía de la Región de Murcia
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The Murcia Craft Center offers Christmas workshops for the little ones
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Convocatoria abierta de los Premios Nacionales de Artesanía 2024
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'FLYPPY' RETURNS TO THE MURCIA REGIONAL CRAFTS CENTER WITH THE EXHIBITION 'LIGHT SCULPTURE ELEMENTS'
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39th Edition of the Craft Fair of the Region of Murcia, FERAMUR
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The Region presents four nominations for the National Crafts Awards
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National Craft Awards 2023
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CHILDREN'S WORKSHOPS HOLY WEEK AND SPRING FESTIVITIES
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The Town Hall of Fuente Álamo and the IES Arzobispo Lozano de Jumilla are awarded in the V Regional Nativity Scene Contest
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The Lorca Regional Craft Center is second finalist as 'most competitive establishment of 2020' in the Sicted awards
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Artisans and designers from Spain will meet at the Regional Craft Center of Murcia
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Éxito Rotundo en la V Edición del PechaKucha Night en el Centro de Artesanía de Murcia
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Exhibition "Contrasts" by Lidia Cassi Gimeno
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The Regional Craft Center opens its doors
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Sonia Moreno visits the artisan company Quesos El Roano
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The Craft Awards of the Region of Murcia receive 38 applications for participation
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NATIVITIES FROM THE REGION OF MURCIA IN THE REGIONAL CRAFT CENTERS
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CERAMIC EXHIBITION “BOTI-ART” BY VERÓNICA MACCORIN
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Belén Esteban falls in love with the jams of the Region of Murcia
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Talleres infantiles en Navidad en el Centro Regional de Artesanía
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170 women victims of gender violence improve their work and social skills through crafts
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60 artisan products from the Region are present at the Gourmet Club of El Corte Inglés in Murcia
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The Community subsidizes 50,000 euros to artisan associations to finance plans to promote employment and marketing in the sector
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The artisans increased their sales by 64 percent in the Regional Craft Centers during the month of March
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The Region celebrates the 'European Days of Crafts' with exhibitions, workshops, guided tours and demonstrations
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Children's workshops at Christmas
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Presentation of the book “San Antón, history of a neighborhood”
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Regional craft centers increase their sales more than 50 percent
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El Centro de Artesanía de Murcia celebra la primera edición de ARTESANÍA MARKET FEST
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The Region hosts the national meeting of the Observatory of Crafts
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The Murcia Regional Crafts Center obtains the first Sicted prize in the most competitive tourist service category
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La Comunidad volverá a convocar ayudas para facilitar a los artesanos su participación en la Muestra de Navidad, que cumple 40 años
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