3. Entrepreneurship Award. The evaluation criteria are the following: 

3.1.- Technical and formal quality.
3.2.- Adaptation to the market and commercial potential.
3.3.- The ability to transmit to society positive values related to crafts, contributing to its promotion and appreciation.
3.4.- Social and environmental responsibility.
3.5.- Creativity and innovation, applied to conceptual, formal and technical values, design, product development, commercial and marketing strategies or product presentation approaches.
3.6.- The commitment to the evolution of contemporary crafts and to the dissemination, promotion and pedagogy of crafts as a creative practice.

Those applications that have opened up new business opportunities, that have achieved a high level of quality and with a marked effort in innovation, both in processes and products, as well as in business management, will be especially valued.

The candidates are the following:

A. Mª BELÉN RODRÍGUEZ CAÑADAS FOR HER PROJECT “XINGULAR DESIGN”

B. “AIZAHAR CREATIONS” BY ANA ISABEL ZAPATA ARROYO

C. “SILK WITH A STORY” BY ANDREA LOPARDO

D. ANA BELÉN GARCÍA GARCÍA FOR HER PROJECT DULCE ANA

The works of these artisans can be seen in the Temporary Exhibition located in the Regional Craft Center of Murcia, located at Calle Francisco Rabal, 6 and vote in person or electronically through the following link:

https://forms.gle/4L9xKmsSPixYV5438

A. Mª BELÉN RODRÍGUEZ CAÑADAS FOR HER PROJECT “XINGULAR DESIGN”

Mª Belén Rodríguez makes complements and accessories for shoes, in a very #Xingular way, giving it a personal and different touch.

It manufactures various accessories: fringes for shoes, trainers or sneakers, tongues for shoes and bracelets for boots, among others. All made by hand with the best cowhide, goat or lamb skins. And of course, all national 100% Made in Spain.

This young artisan has an online store www.xingular.es, which has been a finalist among the 5 best new online stores in the Region of Murcia at the Cecarm 2017 Awards, she also sells in several virtual markets and has a blog about her brand. It sells in countries such as France, Italy, Germany, Switzerland, Holland, China and the United States.

In 2019 it has been worthy of the Mercury Prize for Crafts.

B. “AIZAHAR CREATIONS” BY ANA ISABEL ZAPATA ARROYO

The Aizahar brand was born from the artisan Ana Isabel Zapata Arroyo's love of sports in the middle of nature. For her it is a passion to practice mountaineering, climbing, a bike ride or a simple walk through the mountains, sometimes she feels that it is almost a necessity to be in contact with nature for all the good feelings it brings her.

From each place, each mountain, or each country that he visits, he takes small samples of nature to encapsulate in resin and give to his family saying "I give you nature as a jewel". Since 2015 he has been testing different resins, dyes, metals, minerals and ways of drying plants, he has been learning based on trial and error. Making different combinations until you get the desired job. In 2018 she started as an artisan attending different medieval fairs and Craft Shows, turning her passion into her way of life.

Aizahar intends to transmit in each of his pieces a little story or sensation that reminds us of contact with nature. It is a continuous progression, there is no lack of creativity and enthusiasm for trying different materials using different techniques: work with flat or round wires, with molds, with a metal base, free forms, recycled bases, and he is currently working on new clock designs.

C. “SILK WITH A STORY” BY ANDREA LOPARDO

Graduated in Fine Arts, in Buenos Aires in 2002. Superior Technician of Plastic Arts and Design, in Murcia in 2015. Her artistic career has always developed between painting and sculpture. He has specialized in Portraiture since his arrival in Spain in 2003, both in painting and sculpture.

The Integrated Workshop Project of various artistic disciplines has brought him great satisfaction during his stay in Galicia in 2011. In Murcia, since 2013, he has resumed his studies and completed a Training in Sculpture, after which he has devoted himself to related projects. with this new world.

Some exhibitions to highlight are those held in the Japanese Garden, Palermo, Buenos Aires in 2001; at Casa Diaz Cassou, Murcia in 2011, at the Párraga Center in Murcia in 2015, among others. Since 2015, he has participated in different artistic events, his main activity being "Portrait" in painting and sculpture.

She worked as a sculptor in a stone and resin sculpture company, always teaching painting classes in different Cultural Centers in the Region of Murcia. Currently from his private workshop he spends most of his time in the Creativity of different sculptures and Silk Painting. Maintaining the teaching of Art in the Regional Center for Crafts in Murcia and in his own workshop in Espinardo. Always committed to providing her students with the Art Experience. I understand that in the last decades Art has been “moving away” from the public, and in her humble position to be a promoter of rapprochement by anyone who wants to experience and feel that they can also join this wonderful world.

D. ANA BELÉN GARCÍA GARCÍA FOR HER PROJECT DULCE ANA

Dulce Ana is a family business that is part of the initiative to unify artisan recipes with market trends.

They began making their products in the Camposol urbanization in 2014 and later moved to the center of Alhama de Murcia.

They make desserts and sweets for all kinds of events, with special attention to specialized designs for all tastes, and in recent months they have introduced products for vegans and diabetics. They make mille-feuille from Alhameña, real monkeys, carrot cakes, their well-known paparajote cake, and numerous themed and custom-made desserts.

In 2017, in the city of Rimini in Italy, he won a demonstration contest for a new technique for cake toppings, asserting the professionalism and quality of regional artisans.